--- title: Health Plan of San Joaquin Case Study | Palmer Ad Agency description: Palmer delivered 250+ leads for Health Plan of San Joaquin by targeting millennials with a smart healthcare digital marketing strategy. See the case. image: https://www.palmeradagency.com/hubfs/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/casestudy-listingpage-hpsj.jpg?noresize --- [![Palmer Ad Agency ](https://www.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) [![Palmer Ad Agency ](https://www.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com/) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) # Health Plan of San Joaquin Case Study ### How Palmer helped increase leads by 250 in the first three months ### The Challenge Because millenials are just moving from their parents insurance plans and have no previous experience shopping for insurance, we needed to first educate the market on why health insurance was needed, and how it can improve their lives. ### The Goal Bring in leads among the target demographic of millennials that don’t think or realize they need health insurance. ### The Solution Implementing the tried-and-true Palmer Process, we developed a branding / lead generation campaign to target millenials not covered by their parents insurance with eye catching graphics in accessible areas like public transit and malls. ## THE RESULTS ## + 250** ### leads that led to conversions in just the first 3 months ## THE CHALLENGE The Health Plan of San Joaquin brought in Palmer for our expertise in Outbound and Inbound Marketing methodologies. We were challenged to bring in leads among the target group of millennials that don’t think or realize they need health insurance. ## THE SOLUTION Palmer implemented the Palmer Process to develop a branding/lead generation campaign. We implemented an array of outbound and inbound marketing strategies consisting of outdoor and mall presence, augmented by multiple digital strategies and services. Our advertising and marketing strategies included Pay Per Click, Facebook, Twitter, Retargeting, and a Web-based Network. In addition, the creative messaging and branding of this marketing and advertising campaign speaks directly to this demographic, and to a highly-targeted audience. ![health-plan-san-joaquin-x-606](https://www.palmeradagency.com/hs-fs/hubfs/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/health-plan-san-joaquin-x-606.png?noresize&width=400&name=health-plan-san-joaquin-x-606.png "health-plan-san-joaquin-x-606") ## GO-TO-MARKET STRATEGY We developed the “Unique Marketing Position” in addition to a “Go To Market Strategy” which consisted of: - [Digital **](https://www.palmeradagency.com/case-studies/health-plan-of-san-joaquin#tab-1) - [Print ** ](https://www.palmeradagency.com/case-studies/health-plan-of-san-joaquin#tab-2) - [Signage ** ](https://www.palmeradagency.com/case-studies/health-plan-of-san-joaquin#tab-3) Responsive Web Design | Retargeting Web Banners | Twitter | Pay Per Click | Facebook - ![case_study_gallery_1_thumb_1](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/HPSJ_Microsite-500px.jpg?noresize) - ![case_study_gallery_1_thumb_2](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/23223_HPSJ_Medi_X_Banner_Soccer_02.jpg?noresize) - ![case_study_gallery_1_thumb_3](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/1_MicroSite-iPhone-X-Mockup.png?noresize) ** ** ![HPSJ_Microsite-500px](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/HPSJ_Microsite-500px.jpg?noresize) ![23223_HPSJ_Medi_X_Banner_Soccer_02](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/23223_HPSJ_Medi_X_Banner_Soccer_02.jpg?noresize) ![1_MicroSite-iPhone-X-Mockup](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/1_MicroSite-iPhone-X-Mockup.png?noresize) Hanging Banners - ![case_study_gallery_1_thumb_1](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/HangingSign1-500px.jpg?noresize) - ![case_study_gallery_1_thumb_2](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/HangingSign2-500px.jpg?noresize) ** ** ![HangingSign1-500px](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/HangingSign1-500px.jpg?noresize) ![HangingSign2-500px](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/HangingSign2-500px.jpg?noresize) Transit Signage | Mall Signage - ![case_study_gallery_1_thumb_1](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/img-slider-san-joiquin-signage.jpg?noresize) - ![case_study_gallery_1_thumb_2](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/2-HPSJ_Biker_MAX_35ft_Halfside_Sign_Off_-1000px.jpg?noresize) ** ** ![img-slider-san-joiquin-signage](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/img-slider-san-joiquin-signage.jpg?noresize) ![2-HPSJ_Biker_MAX_35ft_Halfside_Sign_Off_-1000px](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Health%20Plan%20San%20Joaquin/2-HPSJ_Biker_MAX_35ft_Halfside_Sign_Off_-1000px.jpg?noresize) ## THE RESULTS OF OUR PARTNERSHIP WITH HEALTH PLAN OF SAN JOAQUIN Our advertising and marketing campaign has been live for 3 months and through our tracking methodology we have realized over 250 leads that are resulting in conversions. ![Money-Sign-02](https://www.palmeradagency.com/hs-fs/hubfs/Opt%20Images%20Oct%202024/case-studies/Money-Sign-02-ezgif.com-png-to-webp-converter.webp?width=170&name=Money-Sign-02-ezgif.com-png-to-webp-converter.webp "Money-Sign-02") ### 250 leads turned to conversions in just the first 3 months Our advertising and marketing campaign has been live for 3 months and through our tracking methodology we have realized **over 250 leads that are resulting in conversions.** ## Contact us for a free consultation! 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