Challenge: Sonic.net is a B2B and B2C internet provider. Palmer has been the agency of record for Sonic.net for the past 7 years. Palmer was initially challenged with advertising, branding and lead generation for Sonic’s B2B services in the Bay Area for the past several years. We continually grew their business year over year. Sonic.net then decided to extend their footprint to Southern California. Palmer developed a branding, advertising, marketing and lead generation campaign that was extremely successful.
Solution: Palmer implemented the Palmer Process to develop an advertising, marketing, branding and lead generation campaign in Southern California to meet the objectives of Sonic.net. The ad campaign strategy of outbound and inbound marketing consisted of outdoor, print, digital and social. All tactics were measured by unique urls and tracking phone numbers to measure success.
Result: The advertising branding and lead generation campaign generated over 350+ B2B leads within a 4 month period, leading to Sonic.net calling the campaign a success.
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