“93% of companies using inbound marketing increase lead generation.” ~HubSpot
At Palmer we are inbound marketing service providers. Inbound marketing, a term coined by Brian Halligan, CEO of HubSpot, is a content marketing strategy. Palmer offers expertise in HubSpot inbound marketing. Our marketing strategies will help you to build an audience and attract new customers, by providing valuable resources on your website, by educating viewers, guiding leads and delighting customers.
The diagram above breaks down the way inbound marketing moves potential leads down the sales funnel. You can see that content is at the core of each step. Most importantly, this content isn’t blatantly selling something – but rather, offering helpful or useful information to leads.
4 Pillars of Inbound Marketing
- Convert – Lead Generation
- Close-Convert Leads To Customers
- eMail Marketing campaigns
- Lead Nurturing pathways
- List Segmentation (specific content for specific markets) – personas
- Analyze & Measure: Optimize Performance
- Website Traffic
- Visitor-to-Lead Conversion Rate
- Lead-to-Customer Conversion Rate