Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are just a few. For starters, you may be measuring the wrong metrics. The campaign cycle could be too long and complicated. Or analytical tools aren't being used to their full benefit. Read more...
Not happy with your eBlast conversion rates? Let A/B tests be your guide to finding out what's working and not working. Read more...
Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be incredibly challenging especially if the product or service requires a substantial amount of money or investment. Ultimately, the effectiveness of your team's lead nurturing workflows hav Read more...
Palmer Ad Agency and Financial Center Credit Union Receive Three MAC Awards from Marketing Association of Credit Unions
Credit Union Marketers Honor FCCU and Palmer Ad Creative Team for Game of Loans and Lucha Loans Promotional Campaigns SAN FRANCISCO (August 1, 2016) – The Palmer Ad Agency and Financial Center Credit Union (FCCU) of Stockton, California, have received three MAC awards from the Marketing Association of Credit Unions Read more →
Palmer Ad Agency Launches New Campaign to Introduce New Boviet Solar USA Technology to North American Market
Global Solar Panel Manufacturer Hires Stockton Ad Agency to Introduce New High-Capacity Solar Modules and Expand Presence in US Distributed Generation Solar Market SAN FRANCISCO, CA (July 28, 2016) – Boviet Solar USA, which manufactures some of the most technologically advanced solar cell and solar panel technology on the market, Read more →
Palmer Ad Agency Campaign and Financial Center Credit Union Receives CUNA Diamond Awards for Best Promotions
FCCU Wins Best Point of Sale and Retail Merchandising and Complete Campaign Awards Thanks to Palmer Advertising Creative Team SAN FRANCISCO (June 6, 2016) – Two promotional campaigns developed by the Palmer Ad Agency and Financial Center Credit Union (FCCU) of Stockton, California, have received a Diamond Awards from the Read more →
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Palmer Ad Agency Helps Port of Stockton Win AAPA Award of Excellence
The Port of Stockton recently received an Award of Excellence in the 2014 American Association of Port Authorities (AAPA) Communications Competition for the ‘Port Proud, Stockton Proud’ campaign developed by the Palmer Ad Agency. After conducting a baseline online survey of local residents and business, Palmer Ad Agency revealed that Read more →
- Palmer Ad Agency and Financial Center Credit Union Receive Three MAC Awards from Marketing Association of Credit Unions