Insights

  • Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are just a few. For starters, you may be measuring the wrong metrics. The campaign cycle could be too long and complicated. Or analytical tools aren't being used to their full benefit. Read more...

    Not happy with your eBlast conversion rates? Let A/B tests be your guide to finding out what's working and not working. Read more...

    Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be incredibly challenging especially if the product or service requires a substantial amount of money or investment. Ultimately, the effectiveness of your team's lead nurturing workflows hav Read more...


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