Credit Union Marketers Honor FCCU and Palmer Ad Creative Team for Game of Loans and Lucha Loans Promotional Campaigns
SAN FRANCISCO (August 1, 2016) – The Palmer Ad Agency and Financial Center Credit Union (FCCU) of Stockton, California, have received three MAC awards from the Marketing Association of Credit Unions for their marketing programs to promote the credit union’s loan products. Honors were given in the Point of Sale, Direct Mail, and Comprehensive Campaign categories.
Palmer Ad Agency and FCCU received a Gold MAC Award in the category for Point of Sale/In Branch Media/Retail Advertising for the Lucha Loans promotion. They also received a Silver MAC Award in the Direct Mail series for the Lucha Loans Fast Cash Preapproval mailer.
Lucha Loans developed as a fun campaign that would resonate with both the region’s large Latino community while engaging the non-Latino community as well. The promotion used cartoon wrestlers to market different credit union products and loans with the slogan, “They can’t be beat!” The Lucha Loans campaign spanned multiple forms of point of sale display, including posters, ATM ads, teller mats, tee shirts, decals, and even plush toys. As a result of the Lucha Loans campaign, FCCU realized an increase in loans, fast cash, and Visa card applications with a projected 819.3 percent return on investment.
Palmer Ad Agency and FCCU also received a Bronze MAC Award in the Comprehensive Campaign category for their Game of Loans campaign.
FCCU’s “Game of Loans” promotion was designed to attract younger members to turn to the credit union for financing. By linking the loans promotion to the popular “Game of Thrones” television series, FCCU was able to surpass its loan goals for the target demographic. The campaign resulted in a 32.99 percent increase in auto loans over the previous year, a 76.09 percent increase in Signature Loans over the previous year, and a 107.2 percent Visa limit increase over goal.
“This is the second set of awards we have received from the credit union industry for our work for FCCU,” said Drew Palmer, founder of the Palmer Ad Agency. “It’s great to receive recognition for our work, and to help our client shine amongst their peers. We are truly honored.”
“We take our marketing efforts seriously and have always maintained high standards and followed pop culture trends to connect with the local audience,” said Michael Duffy, Financial Center President/CEO. “We are delighted by the results of the Lucha Loans and Game of Loans campaigns. It’s been refreshing working with a collaborative agency team that understands our market area, including the Latino community. Together, we’ve launched fun, relevant campaigns that captured our members’ attention and business.”
This is the 30th year that the Marketing Association of Credit Unions has issued the MAC Awards. For more information about the MAC Awards and the to view the entire list of winners, go to http://macnetwork.org/?page=awards.
For more information about Palmer Ad Agency and more success stories, please visit www.palmeradagency.com.
About Financial Center Credit Union
Financial Center members enjoy some of the highest savings rates around, fast and easy loans for almost anything, Checking that Pays, many fee-free products and the friendliest service around! Discover today why Financial Center Credit Union is “Better Than A Bank!”
Founded in 1954, Financial Center Credit Union serves more than 31,000 members, with $425,000,000 in assets, and six branches in the county. Financial Center serves employees of the San Joaquin County, City of Stockton, City of Manteca, and employees of numerous other sponsoring groups throughout California.
About the Palmer Ad Agency
For the past 30 years, the Palmer Ad Agency has taken clients though the Palmer Process, a scalable, affordable program that creates a strategic foundation for advertising programs that meet immediate goals and long-term marketing objectives. Over the past three decades, the firm has developed inspired campaigns for organizations in financial services, health care, solar energy, technology, and other markets. The Palmer Ad Agency is a full-service firm that brings the latest tools and strategies for online and omnichannel marketing, as well as expertise in print advertising, outdoor promotions, collateral development, social media, and other promotional tactics.
To learn more about The Palmer Ad Agency, visit www.palmeradagency.com.
Palmer Ad Agency