Challenge: The residential and home solar industry is a very competitive market. This is especially true in the Southern California marketplace. Palmer was challenged with the task of rebranding Baker Electric Solar to a positioning that allowed them to “stand out” above all the competitors, big or small with a unique positioning. We were also challenged with the task of increasing leads to meet their sales objectives.
Solution: After implementing the Palmer Process for rebranding, we developed a brand positioning statement that is now demonstrated through new solar advertising and marketing campaigns, a new responsive website, collateral, and lead generation tactics.
Result: When we started working with Baker in July 2013, they were averaging 40 sales per month. Today they are averaging 125 sales per month—a 213% increase.
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