Baker Electric Solar

baker electric solar branding and marketing by palmer ad agency

Challenge: The residential and home solar industry is a very competitive market. This is especially true in the Southern California marketplace. Palmer was challenged with the task of rebranding Baker Electric Solar to a positioning that allowed them to “stand out” above all the competitors, big or small with a unique positioning. We were also challenged with the task of increasing leads to meet their sales objectives.

Solution: After implementing the Palmer Process for rebranding, we developed a brand positioning statement that is now demonstrated through new solar advertising and marketing campaigns, a new responsive website, collateral, and lead generation tactics.

Result: When we started working with Baker in July 2013, they were averaging 40 sales per month. Today they are averaging 125 sales per month—a 213% increase.    

Website for Home Solar

Baker Website, Tablet and mobile image

 

Print Ads

Print ad imageNo More Counting Kilowatts print ad image

Direct Mail

Baker Solar Electric Postcard  Baker Solar Electric Postcard

Web Banner

Baker Solar Electric Web Banner

Print

Baker Electric Solar Print Insert - Front Baker Electric Solar Print Insert - Front

Direct Mail – Front

Baker Electric Solar Postcard - Front

Direct Mail – Back

Baker Electric Solar Postcard - Back

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