--- title: "FCCU: Lucha Loans Case Study | Palmer Ad Agency" description: Find out how Palmer Ad Agency helped Financial Center Credit Union win three diamond awards, increase unsecured loan volume and generate more loan leads. image: https://www.palmeradagency.com/hubfs/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/casestudy-listingpage-fccu.jpg?noresize --- [![Palmer Ad Agency ](https://www.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) [![Palmer Ad Agency ](https://www.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com/) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) # FCCU: Lucha Loans Case Study ### How Palmer Ad Agency helped Financial Center Credit Union increase projected ROI by over 819% ### The Challenge Create a compelling loan-focused campaign that would engage Financial Center Credit Union’s large Latino market, while still being relevant and engaging to our non-Latino community. ### The Goal Raise the rate of auto, signature, and cash loans, as well as increase Visa card signups. Develop a campaign that targets a specific audience without alienating others. ### The Solution Lucha Libre, or Mexican wrestling, is popular among young Latinos and other demographics in the area. We turned FCCU’s loan offerings into Lucha Libre wrestlers, with a campaign called "¡Lucha Loans!" ## THE RESULTS ## 819%** ### increase of projected ROI from the previous year ## x3 ### awards won by FCCU and Palmer for the campaign ## 70%** ### increase in unsecured loan volume ## GO-TO-MARKET STRATEGY We developed the “Unique Marketing Position” in addition to a “Go To Market Strategy” which consisted of: - [Digital **](https://www.palmeradagency.com/case-studies/fccu-lucha-loans#tab-1) - [Print ** ](https://www.palmeradagency.com/case-studies/fccu-lucha-loans#tab-2) - [Signage ** ](https://www.palmeradagency.com/case-studies/fccu-lucha-loans#tab-3) Segmented Landing Pages | Retargeting Web Banners |E-mail Marketing | Website Sliders ATM Screens | In-Branch Animation - ![case_study_gallery_1_thumb_1](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_Lucha_Multi_LP.gif?noresize) - ![case_study_gallery_1_thumb_2](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Lucha-Website-Tablet.png?noresize) - ![case_study_gallery_1_thumb_3](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_VisaeBlast_Lucha_Auto.png?noresize) ** ** ![FCCU_Lucha_Multi_LP](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_Lucha_Multi_LP.gif?noresize) ![Lucha-Website-Tablet](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Lucha-Website-Tablet.png?noresize) ![FCCU_VisaeBlast_Lucha_Auto](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_VisaeBlast_Lucha_Auto.png?noresize) Direct Mail / Postcards | Offer Letters / Envelopes | Payroll Inserts | Staff T-Shirts  - ![case_study_gallery_1_thumb_1](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Lucha_Letter_Env-FastCash.png?noresize) - ![case_study_gallery_1_thumb_2](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_Lucha_DM_Comp-2.png?noresize) - ![case_study_gallery_1_thumb_3](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/27551_FCCU_Lucha_Shirts_01_Comp-500px.jpg?noresize) ** ** ![Lucha_Letter_Env-FastCash](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Lucha_Letter_Env-FastCash.png?noresize) ![FCCU_Lucha_DM_Comp-2](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_Lucha_DM_Comp-2.png?noresize) ![27551_FCCU_Lucha_Shirts_01_Comp-500px](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/27551_FCCU_Lucha_Shirts_01_Comp-500px.jpg?noresize) Teller Mat | Teller Poster | In-Branch Signage | Outdoor Signage | Window Decals | A-Frame Signage  - ![case_study_gallery_1_thumb_1](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Lucha-a-frame-mockup-500px.jpg?noresize) - ![case_study_gallery_1_thumb_2](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_Lucha_Window_Decal.png?noresize) ** ** ![Lucha-a-frame-mockup-500px](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Lucha-a-frame-mockup-500px.jpg?noresize) ![FCCU_Lucha_Window_Decal](https://cdn2.hubspot.net/hubfs/195545/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/FCCU_Lucha_Window_Decal.png?noresize) ## THE RESULTS OF OUR PARTNERSHIP WITH FINANCIAL CENTER CREDIT UNION This financial ad campaign generated exceptional results with the target demographic, who responded to the branding and messaging tailored to this market. ![Arrow%20Graph-02](https://www.palmeradagency.com/hs-fs/hubfs/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Arrow%20Graph-02.png?noresize&width=150&name=Arrow%20Graph-02.png "Arrow%20Graph-02") ### 819% projected ROI increase from the previous year Because of the success with the new marketing, loans were seen as less intimidating and more attainable. This led to far more applications, allowing customers to feel more comfortable with the act of taking a loan, even on low credit. ![Medal-Press-Releases](https://www.palmeradagency.com/hs-fs/hubfs/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Medal-Press-Releases.png?noresize&width=170&name=Medal-Press-Releases.png "Medal-Press-Releases") ### 3 awards won by FCCU and Palmer for the campaign The Diamond Award for Category’s Best, Gold Mac Award for Point of Sale, and Silver Mac Award for Direct Mail were awarded to FCCU and Palmer for the Lucha Loans campaign. ![Money%20Report-Signature-Loan-Exceeded](https://www.palmeradagency.com/hs-fs/hubfs/Web%20Pages/Case%20Studies/Financial%20Center%20Credit%20Union/Money%20Report-Signature-Loan-Exceeded.png?noresize&width=150&name=Money%20Report-Signature-Loan-Exceeded.png "Money%20Report-Signature-Loan-Exceeded") ### 70% increase in unsecured loan volume By branding as “Lucha Loans” and relating to charismatic illustrations, this helped customers see loans as something more positive and engaging and less intimidating, leading to higher loan signups than previously recorded. ## Contact us for a free consultation! 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